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Barnas By
A Visual ID for a Child-Centric Urban Experience…
Branding work for Barnas By, Kristiansand; a town created for children and their families -as a part of the “Visit Sørlandet” – the South Norway. A collabration with Wingboot.
The logo for Barnas by Kristiansand was designed to reflect the playful, creative spirit of the initiative while maintaining a modern, approachable aesthetic. The bold, rounded typography paired with vibrant shades of green conveys energy and growth, perfectly suited for a project focused on children.
The two ‘b’ shapes enclosed in green frames stand out as the core symbol. Their playful positioning, with one slightly tilted, adds an element of movement and energy, which can be associated with the fun and dynamic nature of children’s activities. The icon can also be interpreted as a symbol of balance or interaction, reinforcing the concept of community involvement.
The Barnas by Kristiansand wordmark is specifically designed to convey both approachability and vibrancy. Using bold, lowercase letters, the typeface features rounded edges that add a soft, friendly touch, making it accessible and inviting to children and families.
As responsible for the interactive design / production part; we also developed an interactive experience website in collaboration with Dinahmoe and Wingboot.
Barnas by Kristiansand project allowed us to create more than just a logo and identity—it became a platform for children to feel connected to their city. Through collaboration and creative exploration, the design process reflected the initiative’s playful and inclusive spirit.