CASE STORY
BOHEMIAN RHAPSOD.AI
ART DIRECTION
WEB
INTERACTIVE
GENERATIVE AI
DESIGN
VIDEO
…at one point, I found myself singing
“Mama mia, let me go” during a team meeting.
Direct an interactive choir of 16 AI-generated “Freddie Mercury”, animated with voice-to-video in celebration of Bohemian Rhapsody’s innovative legacy.
Bohemian Rhapsod.ai is a collabration between Dinahmoe, Awesomenessness and Musikvergnuegen with the fantastic vocals of Galeazzo Frudua; represents a new era of possibility, where the boundaries between humans and machines are blurred.
The images of Freddie Mercury were generated with Midjourney V5 and prompted in the style of the legendary rock music photographer Mick Rock who took the original cover photo for the song.
Music Video
Each generated ‘Freddie’ was then assigned a vocal stem, from bass to falsetto, and animated with the corresponding human vocals in D-ID. The editing and post-production were done with Runway.ML. The choir vocals were broken down into its separate stems in a video on Galeazzo Frudua’s YouTube channel.
The design for Bohemian Rhapsod.ai is all about capturing the essence of Freddie Mercury’s flamboyant and energetic stage presence while delivering an attractive and engaging user experience. I wanted the design to immediately draw users in, so we featured a grid of 16 AI-generated Freddie avatars, each with its own unique style.
The dark, textured background sets a dramatic stage, while neon accents and handwritten types inject that rock ‘n’ roll flair. It’s all about merging the bold and innovative spirit of Queen with a fun, interactive experience.
Behind the scenes
The FWA winner Bohemian Rhapsod.ai is available for your enjoyment here;
https://bohemianrhapsod.ai
