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Dinahmoe
“We build digital things…”
Since 2017, I’ve been working for Dinahmoe as the Sr. Art Director & Creative. Over the years, I’ve had the privilege of spearheading the rebranding efforts, infusing new life into the company’s identity.
From crafting a cohesive design system to revamping the website, the goal was to create a brand that resonates with creativity and a forward-thinking vision.
Reveal Animation
“We build digital things…”
Founded in 2008 by Johan Belin; Dinahmoe is a pioneering digital production company that specializes in creating immersive and interactive experiences. Known for its innovative approach, Dinahmoe builds cutting-edge digital solutions that captivate and engage audiences
Having designed the Dinahmoe’s previous logo, I had an intimate understanding of the brand’s evolution.
Older mark and treatments
First rebranding process by me – full wordmark display- used till 2023.
Previous Dinahmoe Symbol.
Reveal
While the original logo was light and playful, we realized that it no longer conveyed the strength and boldness that Dinahmoe had come to represent. Our goal this time was to create a logo that was both modern and timeless, reflecting Dinahmoe’s commitment to building cutting-edge digital solutions.
The challenge was to craft a logo that was strong, clean, and easily recognizable, ensuring it would stand out in the digital landscape.
Draft details from the workbooks…
“hmmm…”
Johan Belin’s reaction for the first reveal presentation.
New wordmark – 2023
As part of Dinahmoe’s rebranding, I also designed a new symbol to accompany the system. Dinahmoe has always used an abstract representation of a dynamo, symbolizing the transformation of movement into energy. This concept was carried over from the previous branding and redesigned to align with our new direction.
The new Dinahmoe symbol retains the essence of this dynamo representation but incorporates the characteristic lines of the updated wordmark. Whether used alone or in conjunction with the logo, this refreshed symbol serves as a strong visual anchor for the brand, enhancing recognition and adding depth to Dinahmoe’s identity.
For our visual strategy and communication, we wanted to combine ordinary life scenes with Dinahmoe from the beginning -to create a striking contrast that highlights the tangible impact of Dinahmoe’s digital work and, of course, fun. Serving as a bridge the gap between the digital and physical realms; we wanted to reinforce the idea that our projects are deeply connected to the world around us.
With Dinahmoe’s 15th year celebrations and the reveal of the rebranding, we also launched a new website which focuses on the groundbreaking capabilities Dinahmoe via an archive of the projects. A dynamic grid display is designed to further enchance the user experience, enables visitors to sort projects based on Dinahmoe’s capabilities.
dinahmoe.com
My journey with Dinahmoe since 2017 has been truly rewarding. Redesigning the logo, creating a new symbol, and revamping the website have all been significant milestones. These efforts have not only strengthened our brand but also set the stage for future innovation. I’m excited for the road ahead, as we continue to build digital things that inspire and engage.
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Designing the personal website and the carpet of Johan Belin. Creative Director & Strategist and founder of Dinahmoe; the real digital pioneer.