///////////////////// CASE STORY
Ice Cream Extreme (I.C.E.)
For the hipsters, constrarians, rebels, trolls, firestarters…
Branding has never been easier.
The name says it all. Extreme ice cream. You immediately want to know what that means.
It is irresistible, like ice cream but even more so. It is a brand, it is a way of life, a statement,
a personal expression. And there is no end to how deep the rabbit hole goes.
Reveal Animation, maybe sound on?
Handcrafted deviant Ice Creams…
From time to time, history reminds me of my broken promises.
One of these was a few years ago; when I promised myself I would never try to impress vegan people again. But Johan’s idea was worth breaking that one; creating deviant hand-crafted ice-creams for millennials, hipsters, rebels, contrarians, trolls, and people with broken hearts.
The name Ice Cream Extreme tells everything you need to know about the brand. From it vision, mission, strategy, values, design, communication, products, services, business model, distribution model can be drawn.
When designing labels and marks for each flavor of “Ice Cream Extreme,” the goal was to create a distinct identity that captures the essence of each unique offering while maintaining a cohesive brand aesthetic. Each flavor mark is carefully crafted to reflect the adventurous spirit and bold personality of the brand, ensuring that every flavor tells its own story.
In essence, each flavor mark serves as a visual gateway to the experience inside the carton, promising an ice cream adventure that’s as wild and unforgettable as the brand itself.
The ice cream is sold in cubes wrapped in waxed paper. 1 inch, 2 inch, 3 inch sides, of course measured in the extremely stupid Imperial System.
The symbol for “Ice Cream Extreme” captures the brand’s bold and adventurous spirit with a striking design that merges playful elements with a sense of edgy sophistication. Embodies the daring and unconventional nature of “Ice Cream Extreme,” promising an ice cream experience that is anything but ordinary.
…and the Extreme Merch.
From vibrant t-shirts that boldly proclaim your favorite flavor to sleek accessories that showcase your passion, Extreme Merch is here to ensure that your devotion to I.C.E stands out in every way.
Send a message to [email protected] if you’d like to talk about the I.C.E.
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