WORK DETAIL
PERDUE FRIED CHICKEN DJ
INTERACTIVE, WEB
ART DIRECTION
DESIGN
Happy national fried chicken day!
To celebrate the National Fried Chicken Day with Perdue, we created the most amazing -and probably the only- chicken DJ mixer you’ve ever seen.
I was in the supermarket, looking at groceries and thinking about embracing a vegan lifestyle when I first read the mail from Perdue, a chicken farm in the U.S., getting ready to celebrate the National Fried Chicken Day with a fried chicken remixer.
Although animating a chicken burger with code was not fun and the whole project sounded a bit cruel because we needed to fry dozens of chickens; as Dinahmoe, one of our superpowers is definitely interactive music and we created the most amazing -and probably the only- chicken DJ mixer you’ve ever seen.
After launch, I put a distance between me and the chickens, started to plant tomatoes on my balcony, and promised never try to impress vegan people.
